Moderator: Media Friends Hello everybody, welcome to Shanghai protagonist news conference. We are all our old friends, but also know that our work processes. We generally have a news release, this time we divided the three Finance, real estate, fashion and mobile news.
this rather special way, first, because this project is very special. We came to a basement is the developer of his office. Here we will find a lot of features and other office quite different. First of all, it has a 5.5 meters high. We can see it has a lot of space unit, the space will be very patchwork.
also here to promote mobile office. because all places are the wifi coverage We hold laptop can find their own office environment anywhere. We have here a multi-functional space setting. we finally have a round-table side, the morning meeting where the boss, where the office staff in the afternoon. to the night staff is gone, it will become the owner of a club dinner guests.
In addition, the high utilization of space here. We can imagine. If we ordinary office space may have a hundred meters or tens of meters of meeting rooms, a few week hours, which is very unfavorable for the use of space, is the inefficient way. Here we can meet everywhere, everywhere in office, everyone can enjoy the floor of the office environment.
theme of our activities, changes in working methods of construction. This office for the way we put it summed up what MOBO.MOBO? it has two meanings. One is roaming style office. because here we do not have cubicle, can be used as office locations everywhere.
The other is the multi-function change. We can be both office space here, it may be a club, you can display the brand. This feature is also a space MOBO. we have three articles is the finance, real estate and fashion. We are mainly in financial terms from Google The point of cutting into it. Now this is the casual office environment, we have not checked, every human being is equal. We are experts from various angles by numerous interpretations MOBO the office environment.
Next we answer a question, Google For business owners, is not a threat? then from the perspective of economic transformation was interpreted for the office space, why do not we Chinese enterprises Google so great, how we need to kind of office space. The final step is for us to MOBO and SOHO, etc. The concept of contrast and office buildings to form a strong contrast. for real estate class, we experience the ipod from Apple and cut into the shop is very popular in point. It represents the experience economy, so that we experience, demonstrate your brand and products. where for brand display, suitable for product display, this is the logic of our real estate manuscripts.
in particular have a MOBO to shuffle the concept of the office market. different business models require different space. Everbright office not far from here Grade A office space is also used to design a corridor down, does not fit the current business model, so reduced to Class C from Class. We are now leading the trend of office space.
real estate articles we have a class in italics , is addressed to the media in Jiangsu and Zhejiang. Jiangsu and Zhejiang with a lot of a private enterprise, they want the brand to hit the country and the world. This business model introduced to them and allow them to introduce our Shanghai protagonist, as a one-stop branding show office space for their benefit. We came to this space, we hope that this has been in the fashion show. We create fashion in this text the two conflicts, one is the orthodox state of the characters and the contradictions of his leisure. In addition We also have fashion brand and office space conflicts. It is difficult to imagine a first-line brands on display in the office.
protagonist who is project director of Shanghai Chen Feng (sound) President. This is a partner of the United States to, Planning Director ZHOU Hai-yun (sound) President.
Ms. Zhou: Thank you very much friends in the media. today's press conference were invited to the grand Shanghai, Nanjing, Hangzhou, Suzhou, you four places in the mainstream media journalists. Thank you very much driven from all over to our site. just the news of our colleagues point to the project made a presentation to you. We MOBO office will not let you down, because we come from all over the drive, this project is very news-oriented, which is China's first a MOBO office, the first MOBO our Shanghai office. because the MOBO office concept has been we are not very aware, it is a very creative business, there are 8 function together. display, commercial, office, creativity. this office We feel that in the future, China office is a revolutionary, leading. Dear friends in the media have any questions, face to face communication with us.
question: Why do you of Academic and Chen Rong two people to do this endorsement?
Week President: We are not endorsements of this is the forum, we invite the two celebrities, four experts and we are here to communicate.
question: creativity and lead you in the interior architectural features, facades done a very good , very extreme. But I have a question, but it lacks some of the surrounding environment of man. the equivalent of a good thing, the surrounding environment is not very good, traffic is not very convenient.
Chen: We can start the project early position to understand the problem. we develop this project and many companies in the industry exchange, will encounter a variety of confusing. such as is typical, their grading of Grade A office space in office, but many owners do not want to stay in Class A office . they approached to do business many of which are from out of Grade A office space, including a lot of other needs of enterprises, to show them business, and other features, there is no Grade A office space in the traditional way to be realized.
general we believe that Grade A selection criteria from a hardware point of view. location, quality and so on. This was originally located in a mainstream, but now the economy is moving from the old industrial economy era of the knowledge economy. as in the past in the industrial economy is a by product, function, quality win, but there is an oversupply of products, can win the market has not only its efficiency, but the competition between enterprises, including the ability to win the market, it is the creative struggle. More and more enterprises are now starting from the back to front, increasingly focusing on marketing, more focus on research and development, including logistics. its manufacturing and processing sectors in the economic chain, which is relegated to the back. So, in the past the entire enterprise Competition is the core competitiveness of advanced mechanical equipment and facilities. today's knowledge economy and business opportunities to win the market must be creative, to pay attention to innovation, focus on brand and marketing. Therefore, the human factor in this has played a big role there. < br> But a lot of office space in addition to the lot, other than the quality of the internal space is not suitable for product innovation and R & D institutions, is not suitable for brand marketing agency to do. It is based on this, we project how to play the MOBO from the creativity of people in the new economic transformation, how to create enterprise and innovation, how to play the corporate brand marketing, including how to play to the role. This is the MOBO's research. This is just the friend mentioned why we invited Professor Qian and Chen Rong made the root of this forum.
because office space is no longer just the choice of standard hardware devices, but rather how to unleash human creativity to the place.
Ms. Zhou: I add something. Shanghai traditional CBD in Lujiazui and Nanjing Road West. Why do we do such a good project, Xuhui District. We are such a consideration. AAAAA Grade A office space from the corporate office to the villa, there are many enterprises and entrepreneurs from the Grade A office space, closed the office because that went to the suburbs, the office went to the villa. including the subsequent emergence of SOHO, home office and other very successful. We MOBO this form in the region, the surrounding traffic is very convenient. but also for the Xuhui area there are some norms to consider, including five-star hotel next to have been in the making of. In fact, the regional government is to build into the future development of CBD. We are in the Xuhui District traffic is convenient to do this Caobao and Liuzhou Road project is also bound to the accident, but also the inevitable accident.
question: I'm from the Daily News reported. from the product side, we see that the hardware products are very unique. But for the late Management is very important to ask President Chen of our products in the latter part of the management of what is deployed?
Chen: CB Richard Ellis later we invited as our property management company, CB Richard Ellis is the world's top 500 companies.
Ms. Zhou: President Chen doubtless means settled without looking.
question: I was in Shanghai hotline's a reporter. MOBO would you just mentioned is a personalized creative style office. This is not like Microsoft , Google the kind of entertainment with some creative means to stimulate the enthusiasm of staff. In addition, this office does MOBO, the overall sale, or sell your individual business. If sold to various companies, how do you ensure that all the corporate culture, able to fusion of creative things personality in it.
Chen: MOBO we mentioned the concept, it is not just a Google-style office. MOBO is the first composite matrix office business platform, is more a business office platform. It solves a platform for enterprise integration of external resources, which addresses the value of a business is the main instrument output. We have 8 major functional systems, including creative office, brand marketing, product demonstrations, resource integration, assist in the management and so a series of complex functional platform. It is not just a part of creative office.
also mentioned that the entire project is sold or leased as a whole. Currently held part of the project model, part of the foreign sales.'s external sales in the latter part of this is to maintain We MOBO style office concept, which we today invited Professor Qian and Chen Rong, including the distinguished guests to discuss the auspices of the. because we want to discuss today is not what our hero in Shanghai, but to promote enterprise in the future development trend including corporate restructuring in the creative economy diversified needs and circumstances are not being met, what kind of space it needs, what kind of a place. So also with us today to discuss this topic.
Thank you for the media to visit Shanghai at the protagonist, visit the MOBO office demonstration area.
Moderator: Distinguished leaders, distinguished guests, good evening! Welcome to the Shanghai office of China's first lead MOBO ceremony. in such a positive difference in office space and we will discuss China's economic transformation in China what kind of revolution in office space. First of all, allow me to introduce the President of the talking heads all the dialogue activities. They are well-known beauty Shanghai Oriental TV anchor Chen Rong. Fudan University Professor Department of History, Mr. Qian Wenzhong. China's most influential independent financial commentator, Mr. chopper. former Hewlett-Packard executives in China, Mr. Yu Min. There is also the founder of Kun Mr. Bray M50. Shanghai Henderson Investment Ltd. Cao Yimin positions President. Let us welcome you with warm applause for coming.
media here who have CCTV Financial Channel, First Financial Channel, First Financial Daily, 21st Century Economic Report, Hong Kong Ta Kung Pao, Oriental Morning Post, the Beijing Times, Yangzi Evening News from around the country more than 60 first-line media. At the same time, this event will Sina, SouFun broadcast live. Here, the chair in the hands of Miss Chen Rong.
Chen Rong: Thank you, today We have a special forum here. For this forum the participation of hundreds of media, we hope that the audience is a suit, very seriously. Our dress is very serious, is the sponsor of this special provision. Because where we are place the protagonist in Shanghai, the place we face to bring us freedom, give us a comfortable leisure. believe that today is a free forum for this forum.
the place where we are now the protagonist in the future will be the Shanghai an office building, now the basement is the developer of the building. Shanghai lead to a revolution in the Chinese office. ask about you, everyone recall. you from work to the present, the first place is also an office What do I remember?
of Academic: For me, the most usable space is a wall. because I am on the wall are books, my office may be independent of the time outside. how the development of the times and I have nothing relationship, why am I still doing. but to feel very comfortable here. For our industry, the concept that we are not the same office. because our office there is a very terrible teachers, and competes only and did not other exchanges. the main character such as Shanghai and many friends and customers. as no one in my office. Secondly, I do not welcome people to come; third stay there my last one. I consider to be as long as you feel comfortable. I I started with the office from the first office to today, the biggest feature is the chaotic and crowded.
Chen Rong: For general Cao know very little what industry you are in the earliest, with how kind of office?
Cao Yimin: the size of my office basically 20m30 square meters. Later, with the job changes and job changes.
Chen Rong: General Cao is now not have their own office and staff to share their own?
Cao Yimin: Yes, because Internet changed the way we in this state. does not require a special office to tell others who you are, in the common space areas so that we all share.
Chen Rong: so that employees work in your eyes what you feel comfortable?
Cao Yimin: Yes. because we are not the same industry, I hope every employee in every work inspired, so communication is very important, communication becomes ubiquitous.
Chen Rong: Mr. chopper? You was first editor of the newspaper.
chopper: I did the first job is to police, and training at the grassroots level. That is my duty room at the office, inside a Zhangxing Jun bed, there are three people in there office, 24 hours on duty there. I was young, the chance to go out less, the general phone number at home. Then to the Secretary when the Secretary of the Office on a single point. We participate in the work assigned to you when he is not let you do the Public Security Bureau grassroots police, but to the grass-roots exercise. I was already training a year, then six months after my return to the Secretary of the posts.
Chen Rong: from a few dozen people at a table into a table. Later how to start the revolution?
chopper: then manager is more complicated. the growth of each person has their own unique way. But, no matter from the text or from the military, can not be separated from the current terms of office of the place. office environmental quality, and his personal growth, and his job performance, such as he received friends, entertain guests have a great relationship. If you have a better work environment, your personal productivity may be much higher. < br> Chen Rong: Mr. Yu Min, a normal white-collar office, should be checked, the one a table, to today, executives have their own office.
Yu Min: Not today. read a lot here side of the office environment. really made me recall the first job of the office environment, of course, children and the environment here than can not. I just graduated from work when there are several to choose from. have a good IT company I have five hurdles will be fully adopted, the reason is that I do not choose the place looked at their office, I said, how the environment and the blade, like women, rows and rows, each person in front of a table, a computer. Later, I chose the larger national banks, to work there. that place is now in Hongqiao, and now they do not have the floor, it was a residential and commercial buildings. that environment for me a cup of tea, a newspaper , at 3 o'clock in the time of the bath, because there are toilets, wearing slippers out of office. outset not have their own office, and later with the name of the project contracted a guest house in the downstairs suite also has its own separate room.
Rong Chen: Direct office in a hotel the.
Yu Min: .24 hours of run up and down wearing slippers. such days gone, now back to the banks are also required to wear fully equipped, not like that's a very casual wear. Actually, the efficiency is not low, but is now completely different.
Chen Rong: can once again return to the previous, came to Shanghai to lead. In fact, Mr. Bray and others Kun different You are the artistic creation, may be quite simple, but very comfortable and free.
Kun Bree: When I first came to Shanghai to paint in a small cottage. Because there can not stand painting. Then I more than 400 square meters of space, the top 7 meters high, like a duck, and finally became a free madman.
Chen Rong: you have office space and the difference between where you are now and where?
Kun Bray: I cell level that these alternate ideas are new, I like this pattern.
Chen Rong: If you are here by an easel, a source of creativity do you have?
Kun mine: I am now With.
Chen Rong: If for other industries, in your M50, in such places, they do the right office?
Kun Bray: It is now the pattern of office development should be as China has changed a lot things. we do belong to the space mean that this is a demonstration site for Shanghai.
Chen Rong: In fact, Mr. Bray has just Kun spoke evolution from manufacturing to create. I'd like to, Mr. chopper, so that the real revolution began in China office motivation. because of the economy to create a manufacturing-based economy, you can give us their up?
chopper: we are now facing economic restructuring in the global economy in the history of mankind, since the first has not experienced since the recession of a The great transformation. This competition has been in transition from the traditional economic competition, we had what the competition is like? competition in the market share, is the brand of competition, technological content of the competition. Now these have become This time, our process of transition economies face a fundamental competition. real competition in the high end of the era had come. What is this competition? global asset pricing competition, competitive pricing to establish a global asset on the basis of the currency. So, speaking of us, GDP dollar pricing power, the United Nations assessment of the global economy is based on a total dollar assessment. We think this year, the Battle of the dollar and the euro, we see Greece's debt crisis, the dollar index has come on strong, has increased from 76 to 89 points, almost 90 points on the probe. This process has been what the Americans interest? striving in this currency, the original exchange rate is 1 : 1.56, that did not play this World War II, when the euro, the dollar against 1.15 euros. Now is 1 U.S. dollar 1:1.26 euro, the currency conversion so.
struggle among half of this year, we look 2010 GDP statistics. from foreign exchange rates can do the math, the euro zone's GDP is about 10 trillion back to the dollar area may exceed 15 trillion GDP, which is intangible wealth, the process of disappearing. This is a small price Right.
is small to large asset pricing. We can see that the bulk of assets around the world, crude oil, gold and nonferrous metals, so many commodities are priced in dollars, it faces increased costs in China .
Jinmao Tower is the top office, it is priced in dollars. It is in the September 15, 2008 prior to 98 U.S. dollars a square meter, 15 September 2008 Lehman Brothers bankruptcy, large numbers of U.S. company began to retreat. the United States, many asset wealth evaporate. to January 2009 after the Jin Mao Tower office building into 48 U.S. dollars a square meter. now back to 70 dollars a square meter, has not been restored prior to the subprime crisis . the U.S. dollar against China is not only to China's manufacturing industry, such as automobiles, computers, technology products and a lot of energy, other than the pricing of these products, it is still pricing to our agricultural products.
corn is a traditional product, the previous We also have corn exports. but we are 400 million tons of maize shortfall / year, it imported 400 million tons from the United States, so the addition of the Chicago futures market a product called Transgenic rice is, why the Americans do not take our eating rice, he engaged in GM, the GM agricultural products to China, up penetration, the purpose of this thing is to use transgenic control rice prices in China, that of rice to China pricing. pricing in the currency, China's current economic structure in this transition process, the USA, these products made in China, we now see it all in the first-tier cities become high cost, the cost is high bring the cost of land, the Chinese line soaring land costs and bring other manufacturing costs are high. This thing has begun to move into a large scale, it moved to second and third tier cities in the workshop, the cost of second and third tier cities still high, they may be moved abroad.
In this case, China will be out of line the city's main urban areas. In the second and third tier cities in search of low-cost areas. came out in the field the largest industrial city in transition, most industry is Renminbi pricing in the industry. to understand the economic restructuring process, depends on what industry can be for the RMB price. Our industry up to RMB pricing consumer class, and then the entertainment category. such as education, health care, Books, triple play, online games, this series of industry are all priced in yuan. even we are optimistic estimate, could open by 2013 China will be the policy of porn industry, porn industry will be a relatively strong industry. The porn industry is not pornographic industry, we must have a clear understanding. it is with the speakers, books, a lot of products to meet the person's physical, visual needs. The industry in China has been secretive, and not made public. sex industry guarantee from the policy is a normal industry, but industry can not be obscene to do as an industry, obscene these things should be firmly hit.
yuan for domestic consumption and pricing of these industries, the RMB pricing in these industries space for future industrial development, which we are very large, growth is very good. these industries in the current situation, they are looking for new business space. For example, Jin Mao Tower, the industry will not look like office buildings, it is priced in dollars office. It will look for creative, brand quality, and meet the young white-collar lifestyle of commercial space. This space is also very little in terms of in Shanghai.
I am very surprised today, he temporarily informed me that I did today something, then there's something to push down. Originally, I was in Shanghai this afternoon, a lecture, this lecture here, and you push down the exchange. This is because the United States in line yesterday afternoon, two friends find me, he that is completely new and innovative business space, let me see.
I read in the future is felt it. because I see too much office space, very high-end, the Chinese writing class I'm basically rating to. our Shanghai Jin Mao, Beijing's stamp pad, Shenzhen and so basically all went emperors. and I have a lot of high-grade office building over office.
traditional office space for use of our performance, performance space activities, space to meet man of leisure, to meet people's desire to create the performance is very small. But look here, if I were a painter, I am an artist, or that I was an investment consultant, I want the government doing advisers, these industries people to these spaces, his inspiration will burst forth at once. He would think that I am here working, I actually created here. With this kind of thing, the Chinese yuan's pricing can be marked with the international market, we are now in the international the status of the market price is quite low. Now in China, what prices to buy, you buy iron ore, iron ore rose exponentially. you buy crude oil, international crude oil also rose desperately, international crude oil have been kept at 50 sen the most reasonable, but large reserves of crude oil in China, as soaring crude oil prices to a large number. Now there are agricultural products.
Therefore, our economic restructuring in which the RMB is only among the strong, and then in 3-5 years time to take back our pricing for agricultural products.
Thank you!
Rong Chen: Thank you, Mr. chopper. We are now pricing in RMB Shanghai protagonist completely, and is optimistic about its development and trends. You talked about a lot of creative class can enter the industry to such office. now the creative success of the park as M50 is common in Shanghai, many, Shanghai, characters and their competitiveness compared to where it is. in fact, the price is much more expensive than other rentals. < br> chopper: one is its relatively inflexible business space inside, the key is its space design is not flexible and the same. This is almost a traditional office. I had to tell us something about how to pass over the office culture. Because of this office first thing in the UK, we first business of the birthplace of the office in the UK. You need to survey the entire office culture to China is the stage, it can be said after the office of the trend is towards that direction. because many of the manufacturing industry, the office in his shop set up inside, it will no longer alone, you need an office, unless the big companies. cultural development and heritage is not a move in that direction, that is a luxury. done primarily to meet the terms of office the work efficiency of people, meet people who inspire enthusiasm and inspiration.
Chen Rong: The chopper so many years as teachers and scholars of the economic point of view, do you think the protagonist in Shanghai RMB pricing so different from the M50 Creative Park advantage of the price per square meter you recommend how much?
chopper: This I can not say the price is on a very sensitive issue.
Chen Rong: You call you?
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Chen Rong: Next ask Mr. Qian Wenzhong. In fact, we arrived in Shanghai after the main character will find it is a respected office MOBO mode, you do a study for this model?
of Academic: In fact, the world is diverse. such as we, originality, creativity, and what kind of office environment does not matter, it can not have relations. a lot of grading We like that time in the toilet inside the office OF CHEN. But I think Cao always create a life, because now the people to live and work apart. I went to an office inside the work, then work, then go to work. people will be divided into two parts of life, so there will be a tension. such as me to the office to work every day I am suffering, must go to the office every morning at nine, and sometimes have to work overtime. I think the total would want to Cao open up, work is part of life, life is part of the work, or work life, happiness, passion for life work, it might want to do a fluid like water. This is China Guren Jiang's Heaven. Here there is water, there are all sorts of space, your cigar bar, he may create a life. but what kind of life may not need to theoretical analysis, it requires that kind of feeling comfortable to you here can be a.
Cao certainly not the idea of total, all people who work in China must come to you, you can hold to. but rather the work situation and aesthetic life of these people here. For me this business is the need alone, I do not allow me to space development. We even during the day both blinds, and sometimes to make herself to look so lonely. But now, many industry itself is life. Cao in Shanghai, this place always to adds a spatial selection, there may be a considerable number of people will choose here.
I understand that a form like this will change people's lives and working conditions will change the concept of time. because you work here, General Cao forget about sometimes the time for the manager concerned is very happy. concept of time changed your view of life has changed, you do not think my life, especially suffering. Now many people's concept is to work In order to work, why should I work? I was off work, but the bosses want is for you to work to work tomorrow, and there are very violent conflict. stay in this space such conflicts may be reduced to very low.
Some time ago the way we respected the office, or even allow dogs inside, inside to do a SPA and so on. I want to live and work in itself to destroy the wall. This may work very easy, you can easily life. We now feel that this community has a lot of walls, such as the office cubicle is a wall, the wall between us, do not travel. In fact our biggest wall is deep in our heart out. For example I am the boss in return for his subordinates instructions and commands, which is a wall. I think this is a concept of change, and change in this concept is extremely tight for the city in terms of Shanghai is very important. I like the room, the smaller the better, more room more the better, so I can drill into the house to do it, drilling in this room do that thing. but after all I do is a minority. In fact, the occasion for the people's anxiety, the fear for the work, for the oppression a great sense of release function, which may really is a life, I do not think this is working. live here.
Chen Rong: General Cao is very powerful, so that all employees in the office home .
Cao Yimin: money, the teacher says is correct. I used another topic open 24 hours each of us at work, why? us here have no one to turn off mobile phones, today's cell phone if you do not pass, you 24 hours at work. We are each of great pressure of work. MOBO office creativity comes from our society as a whole trend. we just talking about, from manufacturing to the creation of China. Our economic and social human society gradually, from worker-peasant society to the aesthetic. If we call the past the typical increase and improve the industrial age, then, that time is part of our quality time.
just Professor Chin said is his personality. knowledge economy and information society brought the discovery and creation, this time there is a very typical feature is the era of personality and lifestyle. In the past we have emphasized in the era of product quality is the quality, price and its functionality. the past, we remain in the product satisfaction, the future of this society in the creation and discovery which, in fact, more personalized way of life inside, decided to buy any thing we have to decide he liked and did not like. just talking about the character, why talk about the future and create it important. In fact, China is facing the future of social enterprise competition, efficiency is no longer a competition, but a creative competition. The creativity comes from the Internet, the competition changed the way we changed our business model, changed our approach to learning and communication. For example, I tell one of the most simple business model from which we, the Internet has created miracles one after another. In the past we might win by substances or sources, the future is replaced by the knowledge content and network. more in the past, we emphasize the work day, night rest. Now the Internet has changed the time of your law, that Professor Qian told, we live in time, work time and rest time ...
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