B2C & C2C

 According to Wal-Mart official information, as of now, Wal-Mart to open shopping malls in China, 77, the global open shopping malls 6800, 06 year sales revenue in China was 99.3 billion yuan. The Wal-Mart's global 06 income of about 2.7105 trillion yuan.
Taobao in 2006 amounted to 16.9 billion annual transactions. need to emphasize that the 169 billion is the amount of the transaction platform.
Taobao is true C2C. to be a metaphor Taobao's business is self-employed without a business license granted by the upstream vendor or decentralized procurement
hair products retail business make the difference. In addition, essentially no brand, no sale, no other value-added services. In view of this,
Taobao as a farmers market, free of charge for operating without a license to provide stall space Taobao seller, can do 16.9 billion turnover, impressive.
no business license is C, C2C worthy of the name. Taobao is now a high-profile
into B2C, and her own and Wal-Mart on the same level of comparison, clamored to have to charge. hope that this pattern of adjustment
to allow large businesses are not just put up a big spread .
I admire taken the first step in e-commerce of traditional industries and enterprises: United States Online Shopping Mall, Carrefour Online Shopping Mall,UGGs, the Xidan Shopping Mall on the Net
, Brilliance E city, the popular online store coast. They are the traditional industry China B2C
and C2C overall turnover was 82 billion yuan and 23.0 billion. China's online shopping market in general the number of users reached 4310 million. trend is clear. With
payment, logistics and other problems,cheap UGG boots, the network increasing scale shopping, online shopping habits of individual users gradually. this time we can also
C2C and B2C model a street vendor hold much expectation.
present, the overall transaction volume B2C and C2C were 8.2 billion and 230 billion yuan. from a business point of view in terms of shape, B2C should be more than
C2C, then what is the status quo led to the current it? analysts generally believe that: the lack of brand integrity, the lack of supermarkets level rich products
products category, there is no efficient logistics and distribution network coverage and improve the pace of service is tied four B2C weakness.
professionals to further pointed out the fundamental way to solve this problem is the traditional retail sector and e-commerce integration, real integration will pass
business philosophy transformed into e-commerce platform. that the four major weakness, for the traditional retail industries, it is the director. Thus
, the true meaning of B2C Internet not as simple as a street vendor.
Wal-Mart in this area after years of practice and exploration gives us a good example.
Wal-Mart in global online shopping site You have three sites: Mexico, United States, United Kingdom. If one day, Wal-Mart
give people the most profound impression is that it's a set of advanced, efficient logistics and supply chain management system
. Wal-Mart distribution centers around the world, chain stores, warehouse storage and cargo transport vehicles, and partners (such as
suppliers, etc.) are concentrated in this system, effective management and the optimization of a flexible and efficient production, distribution and sales network
network. To do this,UGG shoes, even at Wal-Mart spend lots of money, specifically the acquisition of several satellites to ensure the transmission of information of the network.
supply chain management with the scale procurement and efficient supply chain management, able to obtain high discounts, more secure products; integrate scheduling management
distribution centers, chain stores, storage networks, and cost efficient logistics and distribution services; brand integrity; comprehensive set of product categories.
more importantly, through a dynamic online system to master customer database. through the database Wall Mary can grasp the customer's shopping preferences,UGG boots cheap, buying habits and a very
valuable customer information to form a highly efficient operation, the organic growth of customer database management. When the heart wants what every consumer is business insights are
, there is still no reason not good customer service, what reason can not pay the customer out of pocket harsh?
B2C sales of the development should not only change behavior, it is the layout on the marketing strategy adjustment. may in the near future, as the representative of e-commerce sales channels
table, brought in addition to changes in the proportion of sales, more customer database marketing system through the establishment of a seamless direct marketing double
model, which will have the traditional pattern of competition in the industry of subversive.