Lead: In 2010, Microsoft and Apple get the number of U.S. patents and 563, respectively 3094, but Microsoft is behind in product innovation at Apple. PCWorld Web site published an article today, which were analyzed.
The following is the text of the article:
patent is not equal to innovation
latest data show that Microsoft acquired in 2010 the number of U.S. patents ranked third in the world, and Apple ranked only 46th. However, why is Microsoft in the development of innovative products far behind apples?
U.S. patent research IFIClaims Patent Service, said the 2010 total of 3094 Microsoft's patents, second only to IBM in 5896 and the Samsung 4551. Apple ranked only 46, won 563 patents, 50 patents, but it is the fastest growing, compared to the number of patents received in 2009 increased by 94%.
However, Microsoft to develop new innovative products through the mass market was behind Apple, iPad, and iPod are two examples. In addition, Apple's iPhone has led the trend of the new generation of smart phones.
In general, Microsoft did not launch this innovative product tradition. Kinect somatosensory beloved gaming device is an exception.
Microsoft spends about 90 billion for research, development, and mergers and acquisitions. Reuters story discusses Microsoft's research and innovation strategy: Some technological breakthroughs. and Apple over the past decade of innovation, new products and new business areas, the results will be very obvious. Microsoft's innovators from 750 billion investment in research and development and mergers and acquisitions gained what? > Reuters article said that as the company focused on the protection of the existing market, rather than create new markets, the company seems to fall into the The article said: Despite Microsoft's research lab has never been a member of the famous, but Microsoft claims to be still like to study the purely one of the few public enterprises, including some for many years can not be converted into product research.
However, this still does not explain why Microsoft's patent so much more than Apple, but not in product innovation and apples.
Leadership and Corporate Culture
One important reason is that Steve Ballmer (Steve Ballmer) and Steve Jobs (Steve Jobs) different. Steve Jobs is very good at finding what people want, although they may not be aware of their preferences, their needs and then design a great product. Ballmer has never been a prophet, nor to create innovative products for the vision.
Another reason is that corporate culture, Apple's corporate culture focused on innovation, Microsoft's corporate culture is more a protection of the existing territory, this culture inhibits innovation.
Microsoft's huge R & D investment commendable, especially for investment in pure research. Access to a large number of patents that Microsoft researchers are also commendable. However, Microsoft needs to rethink its strategy of innovation and product development in order to reap better results. (Chin-Liang)
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